Ipsos forms advisory board with Eileen Campbell as chair

Market research company Ipsos announced the creation of an Advisory Board to counsel its Board of Directors and executive leadership on industry trends. The new independent body will focus on developments including artificial intelligence acceleration and evolving client expectations.

Ipsos (EURONEXT: IPS) appointed Eileen Campbell as Chair of the Advisory Board. Campbell previously served as Global CEO of Millward Brown and Chief Marketing Officer of IMAX. The company stated that recruitment of additional Advisory Board members is underway, with the first group expected to be confirmed in the coming weeks.

The Advisory Board will include AI and technology experts, client-side leaders, and science, economic and geopolitical thought leaders, according to the company's statement. The board will provide external perspective on Ipsos' growth strategy as the company launches its Horizons plan.

"The creation of an Advisory Board reflects Ipsos' ambition to lead in an industry being reshaped by rapid change," said Laurence Stoclet, President of the Ipsos Board of Directors.

Campbell commented that she is "honoured to chair this Advisory Board and to help bring an external, forward-looking and scientific perspective to Ipsos' strategy and ambitions."

Ipsos operates in 90 markets and employs nearly 20,000 people. The company was founded in France in 1975 and has been listed on Euronext Paris since 1999. The company is part of the SBF 120 and Mid-60 indices.

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