Genesco (GCO) Sends Letter To Shareholders Highlighting Strong Recent Performance, Support From Third Parties And Strength Of Board Of Directors

Genesco Inc. (NYSE: GCO) ("Genesco" or the "Company") today sent a letter to shareholders in connection with its 2021 Annual Meeting of Shareholders, to be held on July 20, 2021. The letter and other important information related to the Annual Meeting can be found at www.genescodrivingvalue.com.

In the letter the company highlighted:

• Genesco's successful execution of its strategic plan, as evidenced by the Company's share price performance, which has increased by 99% year-to-date, significantly outperforming Genesco's peer index (79%) and the Russell 2000 (17%) over the same period.1
• The strong support received from leading proxy advisory firm ISS recommending shareholders vote "FOR ALL" nine of Genesco's nominees, as well as continued support from analysts, and other third parties.
• Significant work Genesco has done to intentionally refresh the Board and management team to ensure leadership expertise in areas that are critical to the growth and evolution of the business and to support future value creation.
• The risk Legion Partners' unqualified nominees would introduce to shareholders, given the lack of principal footwear, public company CEO or CFO, substantial eCommerce, or public board experience to serve on Genesco's Board.

Genesco urges shareholders not to be misled by Legion's self-serving campaign for unwarranted change and to vote the BLUE proxy card FOR ALL the Company's highly qualified and experienced director nominees. Shareholders are reminded that their vote is important, no matter how many or how few shares they own. Voting the WHITE proxy card, even in protest, will revoke any previous proxy submitted using the BLUE proxy card. Only the latest-dated proxy counts.

The letter can be viewed here, and the full text of the letter follows:

Dear Fellow Shareholder,

VOTE THE BLUE PROXY CARD TODAY, FOR ALL THE GENESCO DIRECTOR NOMINEES

Last week, Institutional Shareholder Services (ISS), a leading independent proxy advisory firm, issued its analysis recommending that Genesco shareholders vote the BLUE proxy card "FOR ALL" nine of the Company's director nominees at Genesco's Annual Meeting of Shareholders to be held on July 20, 2021. This endorsement from ISS underscores our strong belief that we have the right Board and strategy in place, and that Genesco is well-positioned to succeed and enhance long-term shareholder value in a rapidly evolving retail landscape.

GENESCO HAS THE RIGHT STRATEGIC PLAN IN PLACE, WHICH WE BELIEVE HAS DRIVEN OUR RECENT STOCK PRICE PERFORMANCE AND WILL CONTINUE TO GENERATE SHAREHOLDER VALUE

Genesco's share price has increased as a result of the successful execution of our footwear focused strategy under our current Board and management team. Our share price, outlined in the below indexed stock chart, has increased by 99% year-to-date (through July 6, 2021), significantly outperforming Genesco's peer index (79%) and the Russell 2000 (17%) over the same period. Since Genesco's Q1 earnings announcement on May 27, 2021 through the close of business on July 6, 2021, Genesco's stock has traded above its peer group every single day. In the 2021 period leading up to Legion's campaign announcement on April 12, Genesco's stock traded above its peer group on 76% of days. However, from the time Legion launched its campaign until Genesco announced Q1 earnings, Genesco's stock traded below its peer group on 64% of days.

We believe the data is clear: Genesco's share price performance is driven by its operational performance, not by Legion's baseless and value-destructive campaign.

WE BELIEVE OPERATIONAL PERFORMANCE HAS DRIVEN GENESCO'S STOCK UPWARDWHILE LEGION'S CAMPAIGN HAS DRIVEN IT DOWNWARD

PDF OF SHARE PRICE CHART HERE

We are delivering profitable and sustainable growth:

√ Generated record ~$450 million in FY2021 digital revenue, an increase of ~75% year-over-year by leveraging pre-pandemic investments in digital capabilities

√ Drove record in-store conversion rates, partially offsetting reduced store traffic, after quickly reopening ~1,500 locations

√ Achieved 16% reduction in FY2021 operating expenses and reduced capital spending 50% compared to plan

√ Increased liquidity to $388 million, further strengthening a healthy pre-pandemic balance sheet

√ Realized significant sequential FY2021 quarterly improvement in revenue and profit margins with increased free cash flow

• Achieved 10% operating margin in Q4 FY2021, highlighted by record operating income at Journeys
• Increased free cash flow2 50% over prior year levels to $134 million in FY2021

√ Increased Q1 FY2022 revenue 9% and Adjusted operating income3125% over the pre-pandemic period of Q1 FY2020 (GAAP operating income +71% over Q1 FY2020)

Our footwear focused strategy, along with our thoughtful allocation of capital, continues creating greater value:

√ This strategy has provided a strong platform for growth and capital efficiency, and the Company is on track to deliver adjusted operating margin of 6% or more by FY2025

√ Our business is anchored upon a robust, direct-to-consumer model, which is driven by leading retail brands and a growing digital platform – our strategy enables us to leverage synergies across our platforms to enhance scale and profitability

√ We have focused on continuing to build strong omnichannel capabilities to align with evolving consumer shopping preferences

√ The Board and management's thoughtful capital allocation focuses on reinvestment in the business, returning excess capital to shareholders, and maintaining balance sheet flexibility

LEADING PROXY ADVISORY FIRM, ANALYSTS AND OTHER THIRD PARTIES HAVE PUBLICLY SUPPORTED GENESCO'S BOARD, MANAGEMENT TEAM, AND BUSINESS STRATEGY

Genesco's hard work, execution, and strong Board and management team are clearly being recognized. ISS, research analysts, and other third parties appreciate that our Board is successfully transforming Genesco to succeed in a rapidly evolving retail environment, and that the skills and experience of our directors will benefit the continued execution of our footwear focused strategy. In recommending that shareholders vote "FOR ALL" nine of Genesco's nominees, ISS noted4:

√ The Board "recruited new directors with relevant expertise and achievements" including "two former CEOs of retailers and a current CFO, following the recruitment of an experienced banker in late 2020." - ISS Special Situations Research Report, July 2, 2021

√ "In light of GCO's recent board and management changes, and given that Legion's nominees do not appear demonstrably superior to the directors whom they would replace, shareholders are advised to support the board's nominees at this annual meeting." - ISS Special Situations Research Report, July 2, 2021

√ "…all four recently appointed members of the board appear to be appropriate additions, and the dissident's critique of interconnections among GCO board members is creative but unconvincing."- ISS Special Situations Research Report, July 2, 2021

√ "…the lack of a Legion principal on its slate should give fellow shareholders pause and lends credence to the possibility that this campaign may be yet another remunerative dalliance in the company's shareholder register." - ISS Special Situations Research Report, July 2, 2021

√ "We are optimistic that the current set of initiatives combined with a normalization of the environment… and fewer restrictions during key holiday periods can support better performance. When combined with recent corporate actions to create the new position of Chief Strategy and Digital Officer and to add several highly experienced industry executives to the Board, we retain a positive bias of the recovery potential behind the current strategic direction." - Jonathan R. Komp, Baird, May 27, 2021

√ "As difficult as FY21 was, as easy as FY22—maybe—will be. It is not difficult to 'dream a little dream' and view the balance of the year as having a pretty massive tailwind for each business…Barring another generational dislocation, we rarely see a clearer pathway to outsized earnings. Indeed, the entire dynamic elucidated above, by the way, will be further aided by the fact that more marginal providers fell by the wayside over the past 18 months. We view the Q1 print and GCO's near-term prospects positively." – Steven L. Marotta, CL King, May 27, 2021

√ "…there is no reason to think that [Legion has] any more commitment to this campaign than they did in 2018. For one thing, just like last time, they are not nominating a Legion principal to the Board…Including a Legion nominee would signal a long term commitment, and this is even more important after their 2018 campaign where they started selling four months after getting non-Legion directors on the Board." – Kenneth Squire, Investor Communications Network – 13D Monitor, April 12, 2021

√ "GCO appears to be benefiting from proactive actions taken to enhance focus on the current footwear portfolio and to improve profitability via a range of cost reductions, which are supporting solid execution." – Jonathan R. Komp, Baird Equity Research, December 4, 2020

OUR BOARD IS THE MOST COMPELLING CHOICE TO DELIVER LONG-TERM VALUE CREATION TO ALL SHAREHOLDERS

Genesco has done significant work intentionally refreshing the Board and management team to ensure we have leadership expertise in areas that are critical to the growth and evolution of the business, and to support future value creation:

√ Genesco's Board is fresh, independent, and diverse

√ Five new highly qualified directors appointed (out of nine total) and four stepped down since 2019

√ The Board has effectively overseen and implemented a strategic transformation to address changes in retail, the increasing importance of digital, and the resultant need for scale and system efficiencies; deliberate changes have been made to support near- and long-term value creation

√ Genesco's new footwear focused strategy required different management and Board competencies, and the Board acted quickly to ensure the right team was in place to execute on this strategy

WE BELIEVE LEGION'S NOMINEES LACK THE EXPERIENCE, TRACK RECORD, AND LEADERSHIP REQUIRED TO DELIVER VALUE AND WOULD PRESENT SIGNIFICANT RISK TO SHAREHOLDERS

We believe Legion's nominees lack the qualifications and the principal footwear, public company CEO or CFO, substantial eCommerce, or public board experience to serve on Genesco's Board. Only two of Legion's nominees have public company experience as a director or C-suite executive, and those two nominees have an average board tenure of only 1.4 years. Legion's nominees also have track records of presiding over companies that have destroyed shareholder value, and many of them have significant conflicts of interest.

ISS seems to agree with our assessment, noting in its report that Legion's nominees, "do not appear demonstrably superior to the directors whom they would replace:"5

X "[Marjorie Bowen] provided very limited details about what she would like to accomplish in her second term on the board."

X "The company's concerns regarding [Dawn Robertson's] short-lived tenure at many companies seems valid and based on fact rather than opinion."

X "[Hobart Sichel] lacks public Board experience (which in this particular situation would seem essential, especially for a single dissident director), and the board has already considered him on their own volition and decided against advancing his candidacy."

X "[Margenett Moore-Roberts] lacks public Board experience" and her skills of building an inclusive customer base and work force "do not appear to be among the company's most urgent needs."

We believe Legion's unqualified nominees would introduce significant risk for shareholders, and, contrary to Legion's assertions, would not provide knowledge and expertise that would bolster our footwear focused strategy.

DO NOT BE MISLED BY LEGION'S SELF-SERVING CAMPAIGN FOR UNWARRANTED CHANGEVOTE ON THE BLUE PROXY CARD FOR ALL OF GENESCO'S NOMINEES TODAY

Your Board and management are fully committed to enhancing shareholder value by continuing to execute our footwear focused strategy. We look forward to continuing to engage with you as the Annual Meeting approaches, and as always, we appreciate your investment in Genesco.

Thank you for your continued support of Genesco.

Sincerely, The Genesco Board of Directors

PLEASE VOTE TODAY!

If you have any questions or need help voting your BLUE proxy card, please call the firm assisting us with the solicitation of proxies:

Innisfree1 (877) 825-8772 (toll-free from the U.S. and Canada)

+1 (412) 232-3651 (from other locations)

REMEMBER, please vote the BLUE proxy card todaySupport your strong board members by voting the BLUE proxy card online or by telephone.You may also sign, date and return the enclosed BLUE proxy card by mail.DISCARD the WHITE proxy card from Legion PartnersVoting the WHITE proxy card, even if even in protest, will revoke any previous proxy you submitted using the BLUE proxy card. Only your latest-dated proxy counts

For more information, visit GenescoDrivingValue.com

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