Celsius Holdings (CELH) Appoints Israel Kontorovsky to its Board

Celsius Holdings, Inc., (Nasdaq: CELH), maker of CELSIUS®, the premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGY™, today announced the appointment of Israel Kontorovsky to the company’s board of directors. Kontorovsky also will serve on the board’s Audit and Enterprise Risk Committee and was nominated by PepsiCo, Inc. to serve as its designee pursuant to an agreement with Celsius. Kontorovsky replaces former board member and PepsiCo designee, Jim Lee, who departed the board in September 2024 in connection with his resignation from PepsiCo.

“I am pleased to welcome Israel to our board of directors and look forward to benefiting from his expertise,” said John Fieldly, Chairman and CEO of Celsius. “Our partnership with PepsiCo remains strong, and we believe that Israel’s extensive international, financial and operational experience at some of the world’s leading CPG and beverage companies will support our vision to become the number one energy drink brand in the world.”

Kontorovsky brings to Celsius more than 30 years of consumer packaged goods experience and has a proven track record of driving growth domestically and internationally. He currently serves as the Chief Financial Officer of PepsiCo LatAm, and, since joining PepsiCo in 2000, he has held various leadership roles including Senior Vice President, Commercial Finance at PepsiCo Foods North America and Chief Financial Officer of Quaker Foods North America.

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