Yubico names Poupak Enbom as chief marketing officer

Yubico (NASDAQ STOCKHOLM: YUBICO) appointed Poupak Modirassari Enbom as chief marketing officer, the authentication security company announced.

Enbom will lead Yubico's global marketing and business development organizations, focusing on strategy alignment and revenue growth. The company stated she will strengthen executive engagement and advance Yubico's position in hardware-backed authentication and passwordless adoption.

"We're excited to welcome Poupak to Yubico," said Jerrod Chong, acting chief executive officer. "She brings a unique combination of technical depth, global leadership, and customer-first mindset that will help us continue to expand our impact and support our customers and partners around the world."

Enbom brings experience in cybersecurity and identity security, having built and led global go-to-market organizations across sales and marketing. She has an engineering background and a track record of leading cross-functional business initiatives, according to the company.

"Yubico built the foundation of modern authentication and continues to play a pivotal role in shaping the future," Enbom said. "I'm excited to join this mission-driven team and help more organizations and users to protect digital identities in an increasingly complex threat landscape."

Yubico creates hardware authentication security keys and describes itself as the inventor of the YubiKey. The company is headquartered in Stockholm, Sweden; Santa Clara, California; and Singapore.

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