Under Armour names new executives in leadership restructuring

Under Armour Inc. (NYSE: UAA) announced senior leadership changes effective Feb. 2, appointing Kara Trent as Chief Merchandising Officer and Adam Peake as President, Americas.

Trent will oversee category management and go-to-market initiatives, including product line architecture, assortment planning, and channel segmentation. She brings 24 years of industry experience and most recently served as President, Americas, where she led the company's largest region. Previously, she served as Managing Director for EMEA.

Peake will lead Under Armour's business across North and South America, overseeing marketplace strategy, distribution, and omni-channel growth. He has more than 25 years of leadership experience, including 16 years at Under Armour in roles spanning U.S. sales, global marketing, footwear, and sport category leadership.

The company also announced that Yassine Saidi will transition to a Senior Advisor role focused on design expression and creative continuity. Saidi joined Under Armour in 2024 and has worked on evolving the brand's design language and performance expression across products and platforms.

"Our transformation is gaining momentum as we take deliberate actions to sharpen our focus, strengthen our operational rigor, and elevate how we serve athletes," said Kevin Plank, Under Armour President and Chief Executive Officer.

The Baltimore-based company stated these moves are part of its transformation strategy to drive sustainable growth and improved financial performance through a unified operating model that aligns product, brand, and go-to-market leadership.

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