Strive allocates $50 million to Strategy's STRC preferred stock

Strive Inc. (NASDAQ: ASST/SATA) has allocated $50 million to STRC, Strategy Inc.'s Variable Rate Series A Perpetual Stretch Preferred Stock, according to a press release from Strategy Inc. (NASDAQ: STRF/STRC/STRK/STRD/MSTR).

The allocation represents more than one-third of Strive's corporate treasury. Strategy reported that STRC achieved $409 million in daily traded volume and 30-day volatility declined to 3%.

"Many institutions, including Strive, maintain USD reserves as a buffer for dividend obligations and operational liquidity," said Matt Cole, Chairman and Chief Executive Officer of Strive. "Instead of holding idle cash earning low yields in money market funds, we believe it makes sense to allocate a portion of those reserves to instruments like STRC that provide strong yield dynamics while maintaining stable price behavior with deep liquidity."

Strategy stated that other companies including Prevalon Energy, Anchorage Digital, and OranjeBTC have previously added STRC to their corporate treasuries. Strive conducted its evaluation of STRC independently through its management team and board as part of its treasury strategy.

Strategy describes itself as a Bitcoin Treasury Company that develops fixed-income instruments providing economic exposure to bitcoin and operates enterprise analytics software. Strive is a structured finance company and institutional asset manager that holds approximately 13,311 Bitcoin as of March 9, 2026, according to the press release.

Strive Asset Management, a wholly owned subsidiary, manages over $2.5 billion in assets.

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