Stran launches digital platform to enhance client retention

Stran & Company, Inc. (NASDAQ: SWAG) announced the launch of STRAN Digital Solutions, a software-as-a-service platform designed to strengthen client relationships and support business growth. The promotional products company made the announcement on March 2.

STRAN Digital Solutions integrates digital asset management, sales enablement tools, customer relationship management workflows, web-to-print functionality, and direct mail services into a unified platform. The system aims to streamline program execution and reduce friction in ordering and fulfillment processes.

The platform includes five core capabilities: sales enablement tools for campaign deployment, integrations with Salesforce and HubSpot for automated workflows, self-service web-to-print storefronts supported by a national printer network, centralized order processing and inventory management, and targeted direct mail campaign functionality.

"We are focused on building long-term, embedded relationships with our clients," said Andy Shape, Chief Executive Officer of Stran. "STRAN Digital Solutions gives our clients a centralized system to manage campaigns, assets, ordering, and fulfillment — while giving our team a scalable infrastructure to support ongoing engagement."

The launch represents Stran's strategic shift from traditional promotional products toward a technology-enabled marketing partner model. The platform addresses client demand for quick-turn digital printing, centralized brand management, and self-service ordering capabilities.

Ian Wall, Chief Information Officer, stated that the modular, cloud-based platform allows clients to adopt capabilities that fit their current needs and expand over time. The system is designed to scale service delivery across Stran's national operations.

Stran has operated in the promotional products industry for over 30 years, serving Fortune 500 companies across various sectors for promotional marketing, loyalty programs, and sponsorship campaigns.

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