Springbig launches AI audience builder for retail marketers

Springbig (OTCQX: SBIG) announced the launch of AI Audience Builder, a tool that enables retailers to create customer segments using natural language powered by artificial intelligence. The feature allows marketers to describe target audiences in plain English without requiring technical expertise or manual filter configuration.

The AI-powered capability addresses traditional barriers in audience segmentation, which has required marketing teams to manually build logic, configure multiple filters, and maintain knowledge of data structures. AI Audience Builder eliminates these requirements by enabling instant segmentation based on natural language descriptions.

Key features include natural language audience creation based on purchase behavior or campaign goals, instant segmentation without technical training, and faster campaign execution that reduces setup time from hours to seconds. The tool provides access to sophisticated targeting capabilities for marketing teams without data specialists.

"For too long, the most powerful tools in retail marketing required technical expertise to unlock," said Jaret Christopher, Chief Executive Officer of Springbig. "AI Audience Builder changes that equation. When a marketer can describe who they want to reach in plain English and have that audience built instantly, it is not just a better workflow. It is a direct driver of revenue."

The platform targets high-velocity retail environments where timing between consumer intent and purchase decisions is critical. During promotional periods, product launches, and high-traffic events, the tool enables real-time campaign building and launching without traditional segmentation delays.

AI Audience Builder joins Springbig's suite of AI-powered capabilities spanning campaign automation, personalized messaging, loyalty optimization, and performance analytics. The company positions itself as transitioning to an AI-first approach across its marketing technology platform.

The feature is available to all Springbig platform subscribers at no additional cost, according to the company's announcement.

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