Sports.com Predict named official prediction partner of E1 racing

Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW), known as SEGG Media, has named its Sports.com Predict platform the official prediction partner of the UIM E1 World Championship presented by PIF for the 2026 season.

E1 is an all-electric raceboat racing series that holds events in cities including Jeddah, Monaco, Lake Como, Lagos, and Miami. The championship features teams owned by figures including LeBron James, Marc Anthony, Rafael Nadal, and Tom Brady.

Under the partnership, Sports.com Predict will receive exclusive prediction market rights to E1 events, along with on-site branding, digital and social media activations, QR-enabled fan experiences, hospitality access, and broadcast integrations.

SEGG Media cited E1's head-to-head race format and mix of short and long lap configurations as factors in selecting the property for a prediction market partnership.

"We're delighted to welcome Sports.com Predict on board as E1's Official Prediction Partner. They bring real expertise in fan engagement, and this partnership gives our audience an even closer connection for every race," said Jamie Copas, Chief Executive Officer of E1.

Daniel Bailey, Chief Commercial Officer of SEGG Media, said the partnership is intended to demonstrate how prediction markets can function within live sports. "Becoming the Official Prediction Partner of the UIM E1 World Championship allows us to showcase how Sports.com Predict can enhance the fan experience while creating new commercial opportunities," Bailey said.

Sports.com Predict will operate within applicable regulatory frameworks and only in jurisdictions where such markets are permitted, according to the company's statement.

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