Sphere and Lyft form multi-year rideshare partnership in Las Vegas

Sphere Entertainment Co. (NYSE: SPHR) and Lyft (Nasdaq: LYFT) announced a multi-year marketing partnership naming Lyft an official rideshare partner of Sphere Las Vegas.

Under the agreement, Lyft will receive brand integrations across Sphere's venue, including in-venue digital signage, exterior venue signage, and IPTV placements. Lyft will also have a dedicated pickup and drop-off zone within Sphere's rideshare lot and in-app wayfinding for riders.

The partnership covers live residencies, Sphere Experiences, and brand and marquee events held at the venue.

Marcus Ellington, Executive Vice President of Ad Sales and Sponsorships at Sphere, said: "Lyft has built one of the most widely used rideshare platforms, connecting people to the places and experiences that matter most to them. This partnership provides Lyft meaningful visibility across Sphere's global platform while extending best-in-class services to our guests."

Jordan Glassberg, VP of Partnerships at Lyft, said: "Las Vegas is one of Lyft's most active markets for live entertainment and event travel, and Sphere is exactly the kind of iconic, high-demand destination where we want to show up at our best."

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