SEGG Media targets February and March for three acquisition closings
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Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG) announced updated timelines for three pending acquisitions as part of its 90-day execution plan. The company expects to close its acquisition of a controlling interest in Veloce Esports Limited in February, followed by the acquisition of Nook Holdings Limited in March.
The Veloce transaction values the esports company at $53 million pre-money. SEGG Media previously made payments for the first tranche of the acquisition, with funds used for Veloce's purchase of Quadrant, a content and motorsport brand co-founded by Formula 1 driver Lando Norris.
The company also added the acquisition of a controlling interest in Ant Media & Productions to its 90-day plan, projecting completion before the end of March. This transaction would make Sports.com Studios the exclusive global streaming partner for the "Special Forces Trilogy," a 10-episode reality series produced with Ti22 Films and OSN, excluding the MENA region.
Nook Holdings operates in the sports, fitness and wellness industry with an exclusive partnership with Dubai's DMCC Free Zone. The company provides business setup support, insurance and networking services for sports entrepreneurs. SEGG Media stated Nook is profitable and plans to open a second location in mid-2026.
"Our objective is straightforward: complete the transactions we have announced, integrate them responsibly, and operate the business with proper financial oversight and discipline," said Robert Stubblefield, Chief Financial Officer and Interim President & Chief Executive Officer.
The company's 90-day plan also includes targeted investment in international operations beginning with Mexico and general operational improvements including implementation of a new accounting system.
SEGG Media operates digital assets including Sports.com, Concerts.com, TicketStub.com and Lottery.com.
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