SEGG Media relaunches Lottery.com through state affiliate partnerships

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) announced the reintroduction of its Lottery.com brand in the United States through affiliate partnerships with state lotteries. The Fort Worth-based company has begun securing official affiliate relationships with state lotteries in Pennsylvania, Michigan, and Virginia.

The reintroduction includes a nationwide rewards platform designed to engage digital lottery players. The rewards program will launch in phases later this year, with participating states and retailers to be announced in coming weeks.

SEGG Media cited growth in digital lottery sales across target states. In Pennsylvania, the iLottery platform generated over $1 billion in annual online and mobile sales within two years of launch, according to Spectrum Gaming Capital data from June 2023. Virginia's iLottery surpassed $807 million in online sales during its first 12 months after launching in July 2020.

Michigan's iLottery program showed $146 million in online sales during its first full year in fiscal 2016, growing to $613 million by fiscal 2019. As of fiscal 2023, the platform contributed more than $1 billion to Michigan's School Aid Fund with over 2.2 million registered users.

"The excitement surrounding Saturday's Powerball estimated $1.7 billion jackpot is exactly why we accelerated our timeframe to reintroduce the Lottery.com in the US market," said Gregory Potts, COO of SEGG Media. "Lottery.com is a globally recognized brand. Reintroducing it now allows us to capitalize on historic demand, support the individual state lotteries, and deliver long-term value for our shareholders."

SEGG Media operates digital assets including Sports.com, Concerts.com, and Lottery.com. The company stated it will comply with applicable state and federal regulations while promoting responsible gaming practices.

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