SEGG Media launches Sports.com Studios in Mexico with reality series

SEGG Media Corporation (NASDAQ: SEGG) announced the launch of Sports.com Studios in Mexico, establishing a regional content hub for Latin America. The initiative represents the company's expansion into the Mexican market through its content production arm.

Sports.com Studios will debut the Spanish-language sports reality series "Maximo Futbol" on September 30, available exclusively through Sports.com. The series features Mexican athletes, including the UVM Lynxes collegiate team, and has secured sponsorship from Samsung, Wilson, and JAC. While targeting the Mexican market, the series will have global distribution.

"Launching content from Sports.com Studios in Mexico marks a pivotal moment in SEGG Media's strategy," said Matthew McGahan, Chairman, President and CEO of SEGG Media. "We are proving the strength of our ecosystem: Lottery.com operations provide a trusted consumer platform, Sports.com Studios generates content that deepens engagement, and together they create scalable opportunities for increased revenues, global expansion, and brand recognition."

Tim Scoffham, CEO of Sports.com Media and Lottery.com International, stated that Latin America represents one of the fastest-growing markets for digital lottery and sports entertainment. The Mexico launch serves as part of the company's regional expansion strategy.

SEGG Media operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. The company focuses on fan engagement, gaming and live experiences across its platforms.

The announcement was made in a press release from the Fort Worth, Texas-based company.

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