Pernod Ricard ends merger talks with Brown-Forman

Pernod Ricard announced that merger discussions with Brown-Forman have concluded without reaching an agreement. The companies were unable to agree on mutually acceptable terms for the potential business combination.

The spirits companies had confirmed on March 26, 2026, that they were exploring a possible merger. Pernod Ricard stated it remains focused on its current strategy and operating model following the end of negotiations.

Brown-Forman is known for brands including Jack Daniel's whiskey, while Pernod Ricard's portfolio includes Absolut vodka and Jameson Irish whiskey. The information was disclosed in a company statement.

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