Paradium.AI and Elcano link platforms for programmatic ad curation

Paradium.AI, Inc. (NYSE American: PAAI) has announced a partnership with Elcano, a programmatic curation company, to integrate their respective platforms for expanded advertising distribution across multiple digital channels.

The partnership connects Victoria, Elcano's AI agent for deal management, with Encore, Paradium.AI's first-party data curation platform. The integration covers display, online video, native, and Connected TV (CTV) formats, spanning both owned-and-operated properties and third-party premium supply.

According to internal Adomik reporting cited in the press release, Paradium.AI-operated curated inventory delivered a $3.18 CPM in Q2 2026, 7% above the open market CPM of $2.97. The curated inventory also recorded a 0.27% click-through rate, compared with 0.22% in the open market.

Elcano's infrastructure is intended to support automated deal creation and management, real-time reporting, and supply-side optimization. The combined offering is aimed at giving advertisers access to curated audiences and brand-aligned inventory across channels.

"The combination of our first-party publisher data and Elcano's agent, Victoria, strengthens our curation capabilities, enabling us to continually provide better experiences for our audiences and expand our reach across new channels," said Stephanie Mazzamaro, Head of Programmatic, Addressability, and Ops at Paradium.AI.

Kyle Vidasolo, CEO at Elcano, said connecting Encore with Victoria gives advertisers "a more direct way to activate those assets, supported by the intelligence and operational controls needed to achieve the performance they are looking for."

Paradium.AI owns a portfolio of media brands including Parade, The Street, Men's Journal, and Athlon Sports.

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