NowVertical completes brand unification, reports 12% integration revenue

NowVertical Group Inc. (TSXV: NOW) announced the completion of its One Brand strategy, consolidating all nine acquired businesses under the NowVertical brand. The Toronto-based data and analytics company stated this marks the end of its integration phase that began in August 2024.

The company reported that integration-led revenue accounted for approximately 12% of total revenue in the third quarter of 2025, exceeding its stated 10% target. Integration-led revenue includes cross-sell opportunities, multi-region delivery, and partner-enabled engagements that would not have occurred without the integrated operating model.

NowVertical outlined three integration pillars driving its strategy. Account integration involves cross-selling within global enterprise clients through multi-region teams. The company cited a contract valued at over $1.25 million in Argentina's energy sector that leveraged capabilities from its Brazil team, achieving a 35% gross margin. Another expansion generated more than $500,000 in incremental revenue across two accounts while maintaining over 60% gross margin.

Partnership integration focuses on strengthening technology partnerships as a unified entity. The company secured a Google Cloud engagement valued at approximately $150,000 within an existing account, maintaining a 65% gross margin.

Capability integration involves delivering programs through global delivery teams. By using delivery hubs in Argentina and India, NowVertical supports North American accounts while maintaining gross margins of approximately 50%.

"Unifying our brand marks a clear transition from integration to value realization," said CEO Sandeep Mendiratta. "It simplifies how enterprise clients engage with us, strengthens partner confidence, and improves our ability to scale efficiently."

The financial performance data referenced third quarter 2025 results disclosed November 12, 2025. The company noted that certain contracts initiated during the third quarter may have revenue recognized in subsequent periods according to accounting standards.

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