Lottery.com changes name to Sports Entertainment Gaming Global

January 27, 2026 12:47 PM EST

Lottery.com Inc. (NASDAQ: SEGG, LTRYW) filed an application with the Delaware Division of Corporations to change its corporate name to Sports Entertainment Gaming Global Corporation. The company will operate under the names SEGG Media Corp, SEGG Media, and SEGG following approval by the Delaware Secretary of State.

The Board of Directors approved the name change to reflect the company's shift from a lottery-focused business to a diversified portfolio across sports, entertainment, and gaming verticals. The company owns domain name assets including Sports.com, Concerts.com, TicketStub.com and Lottery.com.

The Securities and Exchange Commission filed a civil complaint on January 22, 2026, in the U.S. District Court for the Southern District of New York against certain former senior executives, the company, and the former chief executive officer of SPAC Trident Acquisitions Corp. The complaint relates to conduct between 2020 and mid-2022, including periods before and after the company's merger with Trident Acquisitions Corp.

The former executives named in the complaint are no longer employed by or affiliated with the company. Current leadership was not involved in the alleged conduct, according to the press release. The company stated it has implemented changes to its management team, governance framework, and internal controls since mid-2022.

The company reported it has engaged in discussions with the SEC regarding a potential settlement and believes the matter may be resolved without material liability. The company added more than 3,600 shareholders in the past 30 days, representing a 68% increase.

Marc Bircham, Chairman of the Board of Directors, said the name change reflects the company's mission and the businesses it is building across sports, entertainment, and gaming markets.



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