LiveRamp integrates with Adobe GenStudio for commerce media networks

LiveRamp (NYSE: RAMP) announced an integration with Adobe GenStudio for Commerce Media Networks, making commerce purchase data available through LiveRamp's platform for use in Adobe's content supply chain.

The integration allows brands to use real purchase behavior data to build targeted customer segments and scale AI-generated creative content across commerce media networks. Rather than relying on modeled audiences, advertisers can customize creative for specific customer groups based on actual purchase history.

LiveRamp's commerce media data works alongside Adobe Real-Time CDP Collaboration within GenStudio for Commerce Media Networks, enabling networks to build customer cohorts and distribute relevant content across the broader media ecosystem.

"Commerce Media Networks own incredible purchase intelligence but turning that into personalized ads at scale has always been the hard part," said Nichole Giamona, Head of Product at Adobe GenStudio. "Now CMNs can leverage AI to match the right ad to the right moment — at scale, on brand, and without operational overhead."

Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, said the integration extends the applicability of data while amplifying consumer touchpoints through Adobe's creative capabilities and LiveRamp's network.

LiveRamp is headquartered in San Francisco, California. The announcement was based on a press release issued by LiveRamp.

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