Jollibee opens third Manhattan location near Grand Central Station

Jollibee will open its third Manhattan restaurant on March 31, 2026, at 14 East 42nd Street near Grand Central Station, according to a company statement.

The Filipino fast-food chain's new location sits between Fifth and Madison Avenues in Midtown Manhattan. The restaurant will operate from 9 a.m. to midnight seven days a week and offer dine-in, takeout, online ordering and catering services.

Jollibee Foods Corporation (Manila: JFC) plans a three-day opening promotion with giveaways for the first 100 daily customers. Day one offers one year of free chicken sandwiches and a commemorative t-shirt, day two provides the t-shirt only, and day three includes a branded beanie.

"We are truly excited to bring even more 'Jollibee joy' to the Big Apple, especially since it's such a central location that sees such an incredibly diverse mix of people on any given day," said Beth Dela Cruz, Business Group Head at Honeybee Foods Corporation, which operates as Jollibee.

The company reports an average unit volume of $4.5 million across its locations. Jollibee currently operates restaurants in several U.S. states including California, Nevada, New York, Texas and Washington through both company-owned and franchise locations.

The restaurant chain, founded in the Philippines over 40 years ago, manages 19 brands with more than 10,000 stores across 32 countries. The Jollibee Group includes wholly-owned brands such as Chowking, Greenwich and Smashburger, plus ownership stakes in The Coffee Bean and Tea Leaf and other restaurant concepts.

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