JCDecaux wins 10-year advertising contract at Denver airport

JCDecaux SE (Euronext Paris: DEC) announced that its subsidiary JCDecaux North America has been selected for a 10-year advertising contract at Denver International Airport following a competitive bid process. The contract requires approval from Denver City Council and is scheduled to become effective in May 2026.

Denver International Airport serves over 82 million passengers annually and was ranked as the tenth busiest airport globally by passenger traffic in 2025. The airport's "Vision 100" plan aims to prepare facilities to handle 100 million passengers annually in the coming years.

The partnership will involve JCDecaux overhauling the airport's media landscape with investment in digital technology and display formats. The program will focus on integrating digital advertising within the redeveloped Great Hall and across all concourses.

"We are incredibly proud to partner with Denver International Airport, a true symbol of modern aviation and growth," said Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux. "This significant win reinforces JCDecaux's market leadership in the global airport sector, where JCDecaux now operates the advertising contract in 14 of the world's 25 largest airports, delivering 54% of the audience."

JCDecaux reported 2024 revenue of €3.9 billion and operates over 1 million advertising panels worldwide across more than 80 countries. The company maintains advertising contracts at 157 airports globally and operates in 3,894 cities with populations exceeding 10,000 inhabitants.

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