Goldman Sachs and T. Rowe Price launch joint model portfolios

Goldman Sachs Asset Management and T. Rowe Price launched co-branded model portfolios, marking the first products from their strategic alliance announced in September. The firms introduced four model portfolios on the GeoWealth platform for registered investment advisors serving mass-affluent and high-net-worth clients.

The initial offerings include the Goldman Sachs T. Rowe Price Dynamic ETF Portfolio, Tax-Aware Dynamic ETF Portfolio, Dynamic Hybrid Portfolio, and Tax-Aware Dynamic Hybrid Portfolio. A fifth model portfolio targeting high-net-worth investors is expected to launch in the first half of 2026, incorporating direct indexing and alternative funds.

The portfolios utilize mutual funds and ETFs from both firms, with Goldman Sachs Asset Management's Multi-Asset Solutions team managing the diversified portfolios across asset classes. Advisors receive support from over 200 wholesalers and specialists from both companies.

"T. Rowe Price shares our commitment to delivering results for investors and we are excited to begin our product rollout," said Greg Wilson, Co-Head Americas Third Party Wealth at Goldman Sachs. Kevin Collins, Head of U.S. Intermediaries at T. Rowe Price, stated the collaboration aims to help clients achieve better outcomes by combining both firms' strengths.

Goldman Sachs oversees approximately $3.5 trillion in assets under supervision as of September 30, while T. Rowe Price (NASDAQ: TROW) manages $1.79 trillion in client assets as of November 30. The portfolios are available through GeoWealth's unified managed account platform, which also offers integration with private market investments through partnerships with iCapital.

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