GoDaddy and LegalZoom partner on AI agent verification system

GoDaddy Inc. (NYSE: GDDY) and LegalZoom.com Inc. (NASDAQ: LZ) announced a partnership to support the Agent Name Service (ANS), an open standard designed to verify AI agents across the internet.

The collaboration addresses growing concerns about AI agent verification as these systems become more autonomous. ANS uses domain name system (DNS) and public key infrastructure (PKI) certificates to assign unique names and cryptographically verifiable identities to AI agents.

GoDaddy developed GoDaddy ANS as the first public implementation of the open standard, allowing organizations to publish and verify agents. LegalZoom registered its first AI agent through this system, creating a Model Context Protocol (MCP) server that integrates the company's legal services into AI assistants such as Anthropic's Claude.

The LegalZoom agent enables users to connect with attorneys, scan legal documents, and manage consultations. GoDaddy ANS provides cryptographic verification that confirms the agent is legitimately operated by LegalZoom using DNS as the root of trust.

"AI agents will transform how legal services are delivered, but their value depends on verifiable identity and human accountability," said Aaron Stibel, chief customer and business officer at LegalZoom.

The ANS standard publishes AI agents as DNS records, enables verification through DNS queries, and provides cryptographic proof that agents are bound to verified domains. Travis Muhlestein, chief technology officer of product AI at GoDaddy, stated that each organization registering an agent strengthens the standard and makes the AI ecosystem safer.

The partnership aims to create a framework where AI agents can be discovered and verified at internet scale by both humans and other agents, according to the companies' joint statement.

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