Gen Digital and Equifax expand financial services partnership

Gen Digital (NASDAQ: GEN) and Equifax (NYSE: EFX) announced an expanded partnership to provide financial management solutions for consumers.

Under the agreement, Gen will use Equifax data to enhance its AI-powered portfolio across its brands including Norton, Avast, LifeLock and MoneyLion. The data will strengthen Gen's identity protection and financial wellness recommendations.

Equifax will leverage Gen's Engine platform to provide personalized financial product recommendations to myEquifax customers in the United States.

"Consumers want simple, trusted solutions that help them make smarter financial decisions and protect what matters most," said Vincent Pilette, Chief Executive Officer of Gen. "By bringing together industry-leading consumer financial health and fraud data from Equifax and Gen's consumer-first platforms, we are building a powerful ecosystem that delivers meaningful everyday value to consumers."

Mark W. Begor, Equifax Chief Executive Officer, said the partnership aims to "drive a more complete financial picture of consumers, which ultimately helps people live their financial best."

Gen serves nearly 500 million users across more than 150 countries through its cybersecurity, privacy, identity protection and financial wellness products. Equifax operates in 24 countries and employs nearly 15,000 people worldwide.

The information is based on a company press release.

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