Freshworks names Kady Srinivasan as chief marketing officer

Freshworks Inc. (NASDAQ: FRSH) announced the appointment of Kady Srinivasan as Chief Marketing Officer. Srinivasan brings over 15 years of leadership experience in marketing transformations at software-as-a-service companies.

Srinivasan will lead Freshworks' global marketing strategy and report to Mika Yamamoto, the company's Chief Integrated Customer Growth Officer. Yamamoto continues to oversee marketing, customer support, and small business and commercial sales and customer success organizations.

Prior to joining Freshworks, Srinivasan served as Chief Marketing Officer at You.com, an AI search infrastructure company, and Lightspeed Commerce Inc. (NYSE: LSPD), a payments platform provider. At Lightspeed, she doubled market share in key regions and helped drive 25% year-over-year growth, contributing to the company achieving its first profitable quarter in two decades.

Earlier in her career, Srinivasan held positions as SVP, Global Head of Marketing at Klaviyo and as Chief Marketing Officer and Chief Revenue Officer at Owlet Baby Care.

"I'm thrilled to join Freshworks at this pivotal moment where AI defines the future of service," Srinivasan said. "Freshworks is uniquely positioned to lead this shift by delivering uncomplicated, AI-assisted solutions that cut through complexity and genuinely serve the customer."

Srinivasan currently serves as a Venture Advisor at Relay Ventures and advises AI startups including HighTouch and Doss. She holds an MBA from the University of North Carolina at Chapel Hill and a bachelor's degree from RV College of Engineering.

Freshworks provides customer experience and employee experience software to nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, according to the company's press release.

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