Creative Realities tapped for digital signage at new Nissan Stadium

Creative Realities, Inc. (NASDAQ: CREX) has been named the official digital signage provider for the Tennessee Titans' new Nissan Stadium, an enclosed venue under construction in Nashville, according to a company press release.

Under the agreement, Creative Realities will handle procurement, installation and support for approximately 1,600 digital display and IPTV endpoints throughout the stadium ahead of its planned 2027 opening.

The new 60,000-seat Nissan Stadium will serve as the home of the Tennessee Titans and Tennessee State University football teams and is scheduled to host Super Bowl LXIV in 2030. The venue will also host concerts and other events.

Creative Realities' scope covers deployment of IPTV technology and digital displays across suites, concourses, premium hospitality spaces and other public areas. The system will enable centralized management of digital content, live video distribution and targeted sponsorship messaging.

"This project goes beyond installing displays. It's about building a connected in-venue experience that keeps fans informed and engaged while giving the organization new ways to communicate, activate sponsorships and enhance the overall fan experience," said Lee Summers, President of Sports and Entertainment at Creative Realities.

Tennessee Titans Senior Vice President of Technology and Innovation Andrew McIntyre said the company "brings the experience and technical expertise to help us deliver engaging digital experiences throughout the venue."

The company described the project as its largest sports and entertainment venue deployment to date. Since 2025, Creative Realities says it has been selected for more than two dozen stadium and arena projects across North America.

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