Auddia partners with Beatcave for independent artist discovery in Canada
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Auddia Inc. (NASDAQ: AUUD) announced a 12-month partnership between its Discovr Radio platform and Beatcave, a Canadian music community platform for independent artists. Under the agreement, Discovr Radio becomes Beatcave's official membership partner and recommended radio promotion tool across all membership tiers.
Beatcave generated 1.42 million views and reached over 444,000 accounts in the most recent 90-day period, with 83.1% of interactions coming from non-followers. The platform's audience is 43.1% US-based while approximately 60% of followers are Canadian.
"The number one thing our members are chasing is discovery," said Jerome Ferguson, co-founder of Beatcave. "Discovr Radio is the first platform we've seen that closes that gap with guaranteed plays, real analytics, and pricing that makes sense for an independent artist's budget."
The partnership includes three artist demo listening sessions across Toronto and Vancouver, brand activations at Beatcave's Creative Arranging Musical Projects events in Toronto and Vancouver, exclusive discounts for Beatcave members on Discovr Radio subscriptions, and potential expansion into US markets as Beatcave extends into Miami, Nashville, and Los Angeles.
"This partnership puts Discovr Radio in front of exactly the artists we built the platform for," said Theo Romeo, chief marketing officer of Auddia.
The partnership builds on Auddia's previous participation at Toronto's Departure Festival, where the company received over 65 artist demo submissions. Auddia is currently pursuing a merger with Thramann Holdings that would create McCarthy Finney, an AI holding company.
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