Harley-Davidson (HOG) PT Raised to $33 at DA Davidson Amid Progress on Back to Bricks Strategy

DA Davidson analyst Griffin Bryan raised the price target on Harley-Davidson (NYSE: HOG) to $33.00 (from $30.00) while maintaining a Buy rating.

The analyst commented, "We are increasing our ests. for HOG after delivering 2Q26 results above Street expectations while also increasing its ’26 guidance, inclusive of an uplift in its wholesale/retail sales expectations. Management is making impressive progress with regards to its Back to Bricks Strategy which in turn appears to be having a positive impact on dealer profitability and overall sentiment towards the MoCo. Reit BUY, PT to $33 (from $30) based on 16.1x our FY27 EPS (+$0.05, $2.05)."

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