Facebook (FB) PT Raised to $90 at SunTrust Robinson Humphrey

SunTrust Robinson Humphrey analyst Robert Peck reiterated a Buy rating on Facebook (NASDAQ: FB) and boosted his price target to $90.00 (from $72.00) following strong Q2 results.

The analyst noted pricing was strong with price per ad +123% vs. +118% in 1Q on continued mix shift to News Feed (generating high ROI, commanding premium price). Also incremental operating margin was 84% vs. 78% in 1Q. Ad revs +67% vs. +82% in 1Q on much tougher comp.

2014 revenue/EBITDA/EPS goes to $12.2B (+56%)/$7.9B/$1.55 from $11.9B/ $7.3B/$1.42 while our 2015 revenue/EBITDA/EPS goes to $16.4B (+34%)/$10.7B/$1.90 from $15.8B/$9.7B/$1.84

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $71.29 yesterday.

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