Wix.com (WIX) PT Raised to $255 at Scotiabank

Scotiabank analyst Nat Schindler raised the price target on Wix.com (NASDAQ: WIX) to $255.00 (from $250.00) while maintaining a Sector Outperform rating.

The analyst commented: "WIX’s 2Q25 results showed a business leaning into its next phase; one where monetization quality, product attach, and AI-led upsell are doing more work than customer expansion. This wasn’t about headline bookings growth re-accelerating (it didn’t). Instead, the print was about proving that the revenue engine is evolving underneath: longer-duration subs, more app attach, higher-value Studio adoption, and early AI monetization all contributed to upside. Base44, a recently acquired vibe coding company, is already contributing to bookings and is expected to reach $40-55M in ARR (without adding drag to the model). On top of that, FCF margin came in above 30% again, and gross margin expanded 70bps q/q; signs that WIX can invest behind newer monetization layers without compromising efficiency. While 2H25 comps are incrementally tougher, mgmt’s raised booking guide and reiterated FCF outlook suggest confidence in the shape of the curve. For investors, this quarter helped frame the WIX story as less about acquiring more customers and more about deepening monetization across a healthier, more engaged base. With AI agents and Studio features showing usage traction: Rule-of-40 looks more credible than ever."

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