Twitter's (TWTR) MoPub Undervalued on Wall Street - SunTrust Robinson Humphrey

SunTrust Robinson Humphrey analyst Robert Peck reiterated a Buy rating and $45 price target on Twitter, Inc. (NYSE: TWTR), saying MoPub is the company's underappreciated asset on Wall Street.

"We think Twitter’s MoPub exchange is one of its greatest assets, allowing clients to fill mobile inventory directly or through RTB," Peck said. "We believe that MoPub can be one of the few global mobile native ad exchanges that leverages identity based information, becoming very unique and valuable (only Google, Facebook and Apple likely rival its scale)."

The firm sees more than $500 million in revenues from MoPub by 2017.

Peck said the three top reasons MoPub is so valuable are: : 1) Mobile and Real-time-bidding (RTB) are growing rapidly and already a material portion of ad budgets; 2) MoPub can harness the identity information that Twitter provides to provide increased targeting; 3) Integration and scale - MoPub can integrate across DSPs as well as networks expanding reach and processes over 130B ad requests per month.

For an analyst ratings summary and ratings history on Twitter, Inc. click here. For more ratings news on Twitter, Inc. click here.

Shares of Twitter, Inc. closed at $38.02 yesterday.

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