Nomura Securities Starts Select Comfort (SCSS) at Neutral

March 19, 2014 7:36 AM EDT
Get Alerts SCSS Hot Sheet
Price: $32.50 --0%

Rating Summary:
    3 Buy, 7 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 4 | Down: 16 | New: 28
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Nomura Securities initiates coverage on Select Comfort (NASDAQ: SCSS) with a Neutral rating and a price target of $18.00.

Analyst Jessica Schoen said, "While we believe that Select Comfort produces a high-quality product and offers a differentiated retail experience through its 440 Sleep Number Stores, we view 2014 with caution due to missteps in the company’s media strategy over the last year, and the potential looming impact of competition in Select’s niche of the specialty mattress market. We believe Select produces a very high-quality product with demonstrable features that command a premium price, and it remains focused on further product innovation. In addition, its company-operated stores offer a selling experience that is very effective at driving conversion. However, near-term trends remain challenged and any market share shifts could hurt visibility into future revenues."

The firm set FY14E EPS at $1.10; FY15E EPS at $1.25.

For an analyst ratings summary and ratings history on Select Comfort click here. For more ratings news on Select Comfort click here.

Shares of Select Comfort closed at $17.06 yesterday.


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