Needham & Company Starts The Rubicon Project, Inc. (RUBI) at Buy

Needham & Company initiates coverage on The Rubicon Project, Inc. (NYSE: RUBI) with a Buy rating and a price target of $23.00.

Analyst Kerry Rice comments, "The underlying technology of Rubicon’s highly scalable, real-time cloud architecture automates the complexities plaguing the digital advertising ecosystem, and in doing so creates a defensible position, in our opinion. We believe RUBI also derives a competitive advantage from its ability to synthesize unique insights from its proprietary data, which enables the platform to optimize ROI for buyers and maximize revenue for sellers. Further, we believe RUBI's comprehensive solution squarely positions it to benefit from the rapid growth in RTB and programmatic trading, the strongest growth trends in online advertising."

For an analyst ratings summary and ratings history on The Rubicon Project, Inc. click here. For more ratings news on The Rubicon Project, Inc. click here.

Shares of The Rubicon Project, Inc. closed at $19.49 yesterday.

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