Needham & Company Starts MaxPoint Interactive (MXPT) at Buy

Needham & Company initiates coverage on MaxPoint Interactive (NYSE: MXPT) with a Buy rating and a price target of $12.00.

Analyst Kerry Rice commented, "We believe MXPT's Intelligence Platform (MIPs) uniquely addresses the challenges national advertisers face in executing local advertising campaigns across multiple products and cities at distinct locations with different retailers at various times and frequencies. We view MXPT's proprietary Digital Zips and search-based technology as key differentiators, which are used to identify purchase interest and target areas for campaigns. MXPT’s Digital Zips also enable the creation and execution of scalable and cost-effective campaigns that are rapidly optimized with its closed loop measurement. MIPs has been widely adopted by brand advertisers, a trend we expect to continue as local advertising budgets shift to digital channels."

For an analyst ratings summary and ratings history on MaxPoint Interactive click here. For more ratings news on MaxPoint Interactive click here.

Shares of MaxPoint Interactive closed at $9.96 yesterday.

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