Here's How Netflix (NFLX) Can Regain Prominence - Analyst

December 23, 2011 8:49 AM EST
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Netflix (Nasdaq: NFLX) stock has been having a bit of an "ouchie" in the markets lately, and one Citi analyst believes he knows the remedy to regain confidence, and price, in the shares.

On CNBC last night, Citi analyst Mark Mahaney said there are three key elements which will help Netflix to reascend, in no particular order:
  • Regain momentum in the streaming segment with U.S. subs;
  • Try to get even the slightest increase in margins, despite the rising cost of content; and
  • Really focus on international expansion.
Netflix has said it plans to burn through about $120 million per quarter in international expansion, Mahaney said, and investors are going to want to see some results should that happen.

The analyst kept a Neutral rating on the stock, with a new $84 price target. With Netflix closing at $73.84 on Thursday, the target suggests 13.8 percent of upside.

Currently, Netflix is trading 0.7 percent better early Friday.


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