Freedom Capital Starts Liftoff Mobile (LFTO) at Hold

Freedom Capital analyst Nick McKay initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Hold rating and a price target of $18.00.

The analyst comments "We are initiating coverage of Liftoff Mobile, Inc. (ticker: LFTO) with a HOLD rating and a 12-month price target of $18.00 per share. Our PT reflects a roughly 3.50x EV/revenue multiple applied to our FY:28 revenue estimate of $1,180 million. Liftoff completed its IPO in early June 2026 at $23 per share, which is over 20% above the current trading level. It develops ad tech solutions for the in-app economy, with the goal of serving the right ad to the right user at the right time as determined by its neural network-powered Cortex AI prediction model. Its historical focus has been on the mobile video game industry, but “verticalagnostic” tech has allowed it to expand to other sectors. In Q1:26, slightly over half of its ad revenue was from non-gaming verticals, in contrast to the larger and more gaming-centric AppLovin and Unity."

For an analyst ratings summary and ratings history on Liftoff Mobile click here. For more ratings news on Liftoff Mobile click here.

Shares of Liftoff Mobile closed at $18.50 yesterday.

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