Finally, Some Good News for Netflix (NFLX)

Hulu's decision to call off a sale is good news on the competitive front for rival Netflix (NASDAQ: NFLX), analysts at Goldman Sachs said Friday.

Late Thursday, Hulu's equity partners (News Corporation, Providence Equity Partners, The Walt Disney Company) said they terminated the sales process and will stay independent.

"We view an independent Hulu as a less potent competitor to Netflix than a Hulu backed by any of the likely bidders, especially Amazon (Nasdaq: AMZN)," Goldman analyst Ingrid Chung stated.

While Amazon remains Netflix's biggest competitive strength, the firm remains confident in the company's competitive positioning given its vastly superior distribution, much better unlimited streaming content, data collection, recommendation engine, scale, and value.

Goldman reiterated its Buy rating and $200 price target on NFLX.

For more ratings news on Netflix click here and for the rating history of Netflix click here.

Shares of Netflix closed at $117.01 yesterday.

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