Data Shows Android Users Switching to Apple (AAPL), Piper's Munster Says
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Piper Jaffray analyst Gene Munster's analysis of Quantcast data shows Apple's (NASDAQ: AAPL) iOS mobile traffic share increased from 60.6% at iPhone 6 launch to 61.4% 9 weeks after launch. Meanwhile, Android decreased from 38.4% to 37.5% in the same period.
"We see the gain in iOS mobile traffic share as further evidence that U.S. iPhone 6 launch is off to a strong start," he said. "It appears this trend is from Android users switching to iOS."
Munster said there are three reasons iOS generates more traffic than Android
- As a starting point, Kantar research estimates iPhone US market share is 33%.
- We believe that iOS users are likely more engaged with their phones on a daily basis than Android users.
- Third, we believe that iOS' contribution from tablets, which are likely to generate more traffic than a smartphone, is currently greater than Android's.
The firm reiterated an Overweight rating and price target on price target of $135.00
Shares of Apple closed at $115.49 yesterday.
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