Boston Beer Co. (SAM) Truly Tea Data Continues to Impress - Guggenheim

February 16, 2021 11:04 AM EST
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Price: $1,294.93 +0.31%

Rating Summary:
    9 Buy, 12 Hold, 3 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 17 | Down: 13 | New: 41
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Boston Beer Co. (NYSE: SAM) on watch as the latest Nielsen data shows the company's Truly Tea and Truly overall continues to impress.

According to Guggenheim analyst Laurent Grandet:

  • Truly Tea continues to impress with already 4.9% of seltzer share in L4W helping Truly reaching now 28.2% share.
  • Definitely, the best performer of the recent Jan launches. Michelob seltzer @ 3.3% share, BLS lemonade 1.7%.


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Guggenheim, Laurent Grandet