BMO Capital Reiterates Underperform Rating on Deckers Outdoor (DECK)

October 26, 2026 5:07 AM EDT
Get Alerts DECK Hot Sheet
Price: $81.09 --0%

Rating Summary:
    23 Buy, 21 Hold, 4 Sell

Rating Trend: Down Down

Today's Overall Ratings:
    Up: 10 | Down: 18 | New: 38
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BMO Capital analyst Kelly Crago reiterated an Underperform rating and $70.00 price target on Deckers Outdoor (NYSE: DECK).

The analyst comments "2Q27 EPS of $2.03 (ex-tariff benefit) was ahead of consensus, though the lowered Hoka/Ugg outlook drove shares -5% after the print. Hoka US DTC trends are expected to be negative in 3Q as demand shifts toward an increasingly promotional wholesale environment, though current guidance embeds an acceleration in 4Q, leaving us cautious. The focus will now shift to Ugg performance during peak holiday season and whether weak demand in key franchises (Tasman/Platform Mini) persists, which will have implications on FY28. Given these uncertainties, we remain Underperform rated."

For an analyst ratings summary and ratings history on Deckers Outdoor click here. For more ratings news on Deckers Outdoor click here.

Shares of Deckers Outdoor closed at $81.09 yesterday.



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