Apple (AAPL) iPhone 6 Could Come Much Sooner Than Expected

February 26, 2014 11:46 AM EST
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Investors and customers alike are waiting with bated breath for Apple's (NASDAQ: AAPL) yet to be announced iPhone 6, which is expected to be a 'game changer.' Today, to their delight, Mizuho Securities analyst Abhey Lamba said his checks suggest the device is coming much sooner than expected.

Lamba said his checks in Asia and Japan indicate that a July introduction of the new lineup is a possibility, although it is still too early to know for sure. The analyst notes supply chain vendors are getting ready for an earlier ramp up of production versus prior years.

"Recently, the company has been introducing new lineup in September time frame whereas the next generation phones could come out in July this year," he said. "The earlier launch will be helpful for Apple as it will ensure significant availability and distribution of the new device during the holiday season."

Lamba also sees multiple models of the phone. His checks indicate that Apple could introduce multiple models of the phone with display sizes varying from 4.7" to 5.5" versus current size of 4". He also said finger print sensors could be enhanced to support more applications and they could be introduced in the next generation iPads.

In addition, checks also indicated that the company seems to be gearing up to launch a watch and next generation Apple TV later this year. " While the timing of the launches is uncertain, we would expect these products to be introduced in 2H14," he said.

The analyst reiterated an Outperform rating price target of $575 on Apple, saying introduction of a new product category, buzz around iPhone 6 and shareholder activism should help move the stock to the high $500s over the next 12 months.

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $522.06 yesterday.

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