Analyst Sees Promising RoI for Facebook's (FB) Mobile Ad Campaign

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June 20, 2012 10:25 AM EDT
Get Alerts FB Hot Sheet
Price: $44.56 --0%

Rating Summary:
    46 Buy, 17 Hold, 2 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 6 | Down: 23 | New: 13
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Shares of Facebook (Nasdaq: FB) are underperforming the broader stock market Wednesday morning despite some reassuring comments from Capstone's Rory Maher earlier. The stock last traded at $31.73, down 0.5 percent on the session, compared to a 0.1 percent gain in the NASDAQ.

Maher issued a research note suggesting the company's return on investment for its mobile campaign appears to be "significantly better" than on the company's PC ads. Maher's claims comes amid recent anecdotes saying Facebook's conversion rates have been weak for mobile ads compared to on PCs. The analyst said the major agencies he was in contact with have yet to use campaigns for Facebook's mobile segment.

Capstone maintains a Hold rating on shares of Facebook.

To track all the market-moving analyst calls on shares of Facebook, visit our Analyst Ratings page.

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