(AMZN) Growing in Popularity Among Teens, Piper Sandler Survey Shows

April 7, 2021 12:38 PM EDT
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Price: $3,334.69 -1.11%

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News and research before you hear about it on CNBC and others. Claim your 1-week free trial to StreetInsider Premium here.'s (NASDAQ: AMZN) strength among teens continued to show in Piper Sandler 41st semi-annual Taking Stock With Teens Survey, with the retailer adding to its massive lead.

"AMZN is again the most widely used retailer among teens with 56% of respondents saying AMZN is their favorite online retailer (compared to Shein at 7%)," the report stated. "This is up from 53% in Spring 2020."

"The category dominance in the teen segment is underappreciated, in our view," analyst Tom Champion stated. "Prime household adoption rate was strong, with an incremental ~5% of U.S. households getting a prime subscription over the prior year. Prime adoption and the maturation of the teen cohort should serve as a powerful tailwind for many years to come."

The firm reiterated an Overweight rating and $3,903.00 price target on AMZN.

For an analyst ratings summary and ratings history on click here. For more ratings news on click here.

Shares of closed at $3223.82 yesterday.

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