New Insights: The Role of Identity in Destination Decisions

By: Andrew van der Feltz

Originally published by Destinations International

NORTHAMPTON, MA / ACCESSWIRE / October 31, 2024 / Travel has the power to enrich lives and broaden perspectives. However, many people face barriers based on their identities that keep travel out of reach. In fact, 80% of underserved travelers report facing serious challenges throughout their experiences in travel.

Our new research, Journeys for All: An Expedia Group Study on Inclusion in Travel, looks into the disparities in travel experiences among underserved travelers in the United States, including Black, Latino, LGBTQIA+, and travelers with disabilities. Examining their journey, from planning and research to their experiences at their destination, there is an opportunity and imperative for the industry to change, to make travel more inclusive while building a stronger, more diverse visitor base for your destination.

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Image courtesy of Destinations International

View additional multimedia and more ESG storytelling from Expedia Group on 3blmedia.com.

Contact Info:
Spokesperson: Expedia Group
Website: https://www.3blmedia.com/profiles/expedia-group
Email: [email protected]

SOURCE: Expedia Group

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