Can Tech Respect a Relationship-Driven Industry?

NORTHAMPTON, MA / ACCESS Newswire / August 19, 2025 / By Slone Fox

Originally published on Recycling Product News

"There's a shift where the next generation is taking over some of these operations," says Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling. "They grew up with technology, and they don't like to spend time talking on the phone. That's where we're building [digital tools] so that we can serve people how they want to be served."

That thinking has shaped two digital tools that the company recently rolled out: hubbIT, its online buying platform, and GPR 365 Connect, a portal for users to schedule pickups, manage paperwork, and find freight options.

Continue reading here on Recycling Product News.

Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling, breaks down the role that technology can play in a relationship driven industry. (Adobe Stock)

View additional multimedia and more ESG storytelling from Georgia-Pacific Corporation on 3blmedia.com.

Contact Info:
Spokesperson: Georgia-Pacific Corporation
Website: https://www.3blmedia.com/profiles/georgia-pacific
Email: [email protected]

SOURCE: Georgia-Pacific Corporation

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