Instagram (FB) Video Ads are Officially Rolling Out Nationwide

Facebook's (Nasdaq: FB) Instagram is rolling out video advertisements nationwide today.

AdWekk noted earlier that Instagram had been testing video ads in certain markets over the last six months. Well, all that's changed now.

Instagram's initial advertisers include Disney, Activision, Lancome, Banana Republic and CW. The 15-second, autoplay video ads will begin appearing today and roll out further over the next several weeks.

Shares of Facebook are down 2 percent on Thursday.

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