Sina Corp (SINA) Unleashes New In-Stream Ads onto Weibo Users
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Looking to capitalize on its 400 million subscriber base, Sina Corp (Nasdaq: SINA) officially launched promoted feed ads for its Weibo platform.
Weibo Tuiguang was in testing last year ahead of the recent release.
The system puts a gray line in sponsored posts with notification that it is a sponsored post.
Despite a recent commitment to "mobile first," the platform has yet to make the mobile transition.
Shares are up 2.5 percent early Friday.
Weibo Tuiguang was in testing last year ahead of the recent release.
The system puts a gray line in sponsored posts with notification that it is a sponsored post.
Despite a recent commitment to "mobile first," the platform has yet to make the mobile transition.
Shares are up 2.5 percent early Friday.
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