Sina Corp (SINA) Unleashes New In-Stream Ads onto Weibo Users
Get Alerts SINA Hot Sheet
Join SI Premium – FREE
Looking to capitalize on its 400 million subscriber base, Sina Corp (Nasdaq: SINA) officially launched promoted feed ads for its Weibo platform.
Weibo Tuiguang was in testing last year ahead of the recent release.
The system puts a gray line in sponsored posts with notification that it is a sponsored post.
Despite a recent commitment to "mobile first," the platform has yet to make the mobile transition.
Shares are up 2.5 percent early Friday.
Weibo Tuiguang was in testing last year ahead of the recent release.
The system puts a gray line in sponsored posts with notification that it is a sponsored post.
Despite a recent commitment to "mobile first," the platform has yet to make the mobile transition.
Shares are up 2.5 percent early Friday.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Affirm stock drops on report Walmart-backed fintech One is launching BNPL; Mizuho says 'concerns overblown'
- What makes the S&P 500 pullback worse?
- Midday movers: Tesla, Li Auto and CNH Industrial fall; Salesforce rises
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!