Polycom (PLCM) Launches Partner Network, Extending Ecosystem to 7,000 Partners
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Polycom, Inc. (Nasdaq: PLCM) today launched the Polycom Partner Network, which coalesces all previous partner programs into a single, unified global partner framework for Polycom’s ecosystem of approximately 7,000 channel and alliance partners. As part of the Polycom Partner Network, Polycom has launched a new developer program to enable ISVs to leverage Polycom APIs (application programming interfaces) and SDKs (software development kits); and “Polycom Ready” and “Polycom Powered” branding for technology partners integrating or embedding Polycom software in their devices, products, or software applications.
Polycom Partner Network partners embrace and extend Polycom’s open, standards-based video collaboration solutions and together deliver the most complete video collaboration solutions available to more than 400,000 Polycom customers. Through the Polycom Partner Network, technology providers, ISVs, solution advisors, integrators, service providers, and other valued partners can easily address the multi-faceted needs of today’s organizations that are using face-to-face video collaboration to improve productivity, engagement, time-to-market, business continuity, as well as for unique applications across various vertical industries. Meeting this challenge requires not only Polycom’s close collaboration with partners, but often extends throughout the lifecycles of multi-vendor solutions, from building in open standards-based interoperability during design to implementing customized solutions to support specific industry use cases such as telemedicine or distance learning. With this evolution of its partner ecosystem, Polycom is expanding its leadership in open standards-based unified communications to make it easier to deliver multi-vendor UC solutions that meet the unique needs of every customer.
In evolving and combining its existing partner initiatives under a single, cohesive effort, the Polycom Partner Network establishes seven partner segments to better align to partners’ and customers’ specific needs:
Polycom Partner Network partners embrace and extend Polycom’s open, standards-based video collaboration solutions and together deliver the most complete video collaboration solutions available to more than 400,000 Polycom customers. Through the Polycom Partner Network, technology providers, ISVs, solution advisors, integrators, service providers, and other valued partners can easily address the multi-faceted needs of today’s organizations that are using face-to-face video collaboration to improve productivity, engagement, time-to-market, business continuity, as well as for unique applications across various vertical industries. Meeting this challenge requires not only Polycom’s close collaboration with partners, but often extends throughout the lifecycles of multi-vendor solutions, from building in open standards-based interoperability during design to implementing customized solutions to support specific industry use cases such as telemedicine or distance learning. With this evolution of its partner ecosystem, Polycom is expanding its leadership in open standards-based unified communications to make it easier to deliver multi-vendor UC solutions that meet the unique needs of every customer.
In evolving and combining its existing partner initiatives under a single, cohesive effort, the Polycom Partner Network establishes seven partner segments to better align to partners’ and customers’ specific needs:
- Polycom Strategic Alliances – Global industry leaders committed to open, standards-based solutions leveraging Polycom® RealPresence® solutions to deliver integrated universal video collaboration with committed go-to-market and joint business plans.
- Polycom Technology Partners – Independent hardware, software, or vertical market companies committed to teaming with Polycom on product development or go-to-market relationships. These solutions improve the customer experience and create unique value for Polycom solutions.
- Polycom Developers – Programmatic relationships with ISVs who offer complementary solutions that use industry standards or APIs/SDKs to integrate with the Polycom RealPresence Platform – the most comprehensive software infrastructure for universal video collaboration.
- Polycom Distributors – Partners who provide value-added services to solution advisors in sales, order management, marketing, fulfillment, and technical support. They offer warehousing, transport, financing, training, and other benefits to Polycom resellers.
- Polycom Solution Advisors – VARs and resellers that serve customers from project concept to installation through on-going support and management. They evaluate customer needs, specifying the mix of Polycom solutions to meet project requirements and objectives.
- Polycom System Integrators – “General contractors” who help design, plan, integrate, and deploy open UC solutions that meet the business needs of customers. Polycom System Integrators provide value-added total solutions with products and services from several third-party suppliers, including Polycom.
- Polycom Service Providers – Partners who own a physical network and/or lease transport to support their primary business of selling carrier network services and driving additional use through managed, hosted solutions, or Video-as-a-Service (VaaS) solutions.
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