Wells Fargo Starts AOL, Inc. (AOL) at Outperform; Evolving From a "Branded House" to "House of Brands"

Wells Fargo initiates coverage on AOL, Inc. (NYSE: AOL) with an Outperform. PT range $16-$17.

Wells analyst says, "In conjunction with our launch of the Mid-Cap Digital Media sector, we are also launching coverage of WebMD (Nasdaq: WBMD), Velti (Nasdaq: VELT), IAC/InterActiveCorp (Nasdaq: IACI), ValueClick (Nasdaq: VCLK), and Demand Media (NYSE: DMD). We assign the sector an Overweight rating as we believe strong growth opportunities remain for companies that are well positioned to capture the continuing migration of traditional media dollars to online channels. While we view the sector favorably, we are selective with our picks based on strategic positioning, recognizing that competition for online advertising spending remains fierce and the structural landscape is evolving rapidly...We foresee substantial challenges ahead for AOL, but believe that the risk/reward profile is favorable."

For more ratings news on AOL, Inc. click here and for the rating history of AOL, Inc. click here.

Shares of AOL, Inc. closed at $14.09 yesterday.

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