Films in 3-D Evoke Same Reaction as 2-D, But Does Differ in Some Ways... (IMAX) (DWA)
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According to a report from California State University researcher L Mark Carrier, 3-D movies did not offer any more enjoyment for the movie-goer when compared with a 2-D film. Carrier notes that "3-D movies do not allow viewers to experience more intense emotional reactions, are no more immersive, and do not offer any advantage over their 2-D counterparts in terms of enhancing the ability to recall a film's details."
People participating in the study were asked to watch one of three films either in 2-D or 3-D, then they took a survey following the showing. Participants were then asked to rate their experience using a list of 60 words ranging from simple "enjoyment" to "rage" or "joy." Carrier noted there wasn't too much of a difference in responses between those that viewed the 3-D or 2-D showings.
However, those watching 3-D might get something they didn't bargain for (this is starting to sound like a PSA for VDs, but bear with us): more eyestrain, headache, or overall trouble of vision were said to increase when stereoscopic movies were viewed.
How much of an increase in eyestrain? How about threefold, or 300 percent. To get an idea of the significance of that, imagine having 300 percent more cash in your bank account, if you still have one.
Further, those watching 3-D movies did notice something unusual, like a "lightening" or "lifting" sensation. This may be due to 3-D movies sucking cash from their wallets at a more rapid pace, but more study needs to be done.
As for L. Mark Carrier? His next "project" will be to study whether or not drugs or alcohol influence a movie-goers experience. Good luck finding participants for that one. We've already reserved a spot. (Note: We're kidding. No one's sure what Carrier's next project is besides himself, and his pet poodle "Jeffy.")
Investors might want to keep an eye on IMAX Corp (Nasdaq: IMAX), Carmike Cinemas (Nasdaq: CKEC), Cinemark Holdings (NYSEL CNK), and Regal Entertainment Group (NYSE: RGC). Though DreamWorks Animation (NYSE: DWA), Disney (NYSE: DIS), Sony Corp. (NYSE: SNE), and News Corp (Nasdaq: NWSA), investors might want to keep an eye on how 3-D shapes up as well, as many studios have been banking on the technology as a marketing tool. Since James Cameron's 2009 film Avatar make a breakthrough with the technology, further reviews have been mixed.
According to a report from California State University researcher L Mark Carrier, 3-D movies did not offer any more enjoyment for the movie-goer when compared with a 2-D film. Carrier notes that "3-D movies do not allow viewers to experience more intense emotional reactions, are no more immersive, and do not offer any advantage over their 2-D counterparts in terms of enhancing the ability to recall a film's details."
People participating in the study were asked to watch one of three films either in 2-D or 3-D, then they took a survey following the showing. Participants were then asked to rate their experience using a list of 60 words ranging from simple "enjoyment" to "rage" or "joy." Carrier noted there wasn't too much of a difference in responses between those that viewed the 3-D or 2-D showings.
However, those watching 3-D might get something they didn't bargain for (this is starting to sound like a PSA for VDs, but bear with us): more eyestrain, headache, or overall trouble of vision were said to increase when stereoscopic movies were viewed.
How much of an increase in eyestrain? How about threefold, or 300 percent. To get an idea of the significance of that, imagine having 300 percent more cash in your bank account, if you still have one.
Further, those watching 3-D movies did notice something unusual, like a "lightening" or "lifting" sensation. This may be due to 3-D movies sucking cash from their wallets at a more rapid pace, but more study needs to be done.
As for L. Mark Carrier? His next "project" will be to study whether or not drugs or alcohol influence a movie-goers experience. Good luck finding participants for that one. We've already reserved a spot. (Note: We're kidding. No one's sure what Carrier's next project is besides himself, and his pet poodle "Jeffy.")
Investors might want to keep an eye on IMAX Corp (Nasdaq: IMAX), Carmike Cinemas (Nasdaq: CKEC), Cinemark Holdings (NYSEL CNK), and Regal Entertainment Group (NYSE: RGC). Though DreamWorks Animation (NYSE: DWA), Disney (NYSE: DIS), Sony Corp. (NYSE: SNE), and News Corp (Nasdaq: NWSA), investors might want to keep an eye on how 3-D shapes up as well, as many studios have been banking on the technology as a marketing tool. Since James Cameron's 2009 film Avatar make a breakthrough with the technology, further reviews have been mixed.
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